Pomegranate fever
By CHRISTINA OCCHIPINTI:: July 21, 2006

There’s no doubt that pomegranate is the fruit of the moment. When they’re not being touted for their health benefits (they’re full of antioxidants), they’re being made into juice, cocktails and even Starbucks Frappucinos.

Now, Hiram Walker Liqueurs has bottled the fruit and turned it into the first pomegranate schnapps on the market.

Ron Zussman, brand director for Hiram Walker at Pernod Ricard USA in White Plains, said coming up with the idea for a pomegranate schnapps was a no-brainer.

“Cocktail culture remains in full swing and consumers are always looking for the next big taste,” Zussman said in a statement. “Pomegranate has taken center stage as the new flavor of choice across a variety of product categories, from ice cream to tea to fruit juice. That’s why adding a delicious and affordable pomegranate schnapps to the Hiram Walker portfolio is a natural.”

Hiram Walker Pomegranate Schnapps is available in 50 milliliters, 750 milliliters and 1 liter bottles, with a suggested price tag of $9.99-$11.99 for the 750 milliliter bottle.