Eau-de Play-Doh?
By CHRISTINA OCCHIPINTI:: May 21, 2006

Looking to relive your days in kindergarten? If so, you're in luck. Well, sort of. Hasbro Inc. has teamed up with Demeter Fragrance Library to release a limited-edition Play-Doh fragrance to celebrate the 50th birthday of the colorful children's clay-like modeling substance.

According to Hasbro's Web site, the fragrance is targeting “highly-creative people, who seek a whimsical scent reminiscent of their childhood.”

Leigh Anne Cappello, vice president of marketing for the Play-Doh brand, said in a press release the fragrance has a child-like quality to it.

“One of Play-Doh compound's most notable characteristics is its scent. When you open a can of Play-Doh compound, you are instantly transported back to childhood. What better way to celebrate the 50th birthday than by bottling the scent for adults everywhere to enjoy as a reminder of their youth.”

The unisex fragrance is available at www.demeterfragrance.com, and starting this summer, will be sold on www.sephora.com. It will be available until the end of the year. Buyers can expect to shell out $19 for a 1-ounce spray bottle, and $39.50 for a 4-ounce bottle.