Cappelli
steps up Ritz-Carlton marketing:
Free massages and a drawing for services
By
ALEX PHILIPPIDIS :: February 9, 2007
Maybe
this explains why Louis R. Cappelli has been finding buyers
to enter into contracts for units at The Residences at
The Ritz-Carlton, Westchester. The Valhalla developer
has dispatched his sales staff this month to a kiosk at
The Westchester mall. They’re giving away free massages,
and chances at a drawing for a “Ritz-Carlton Residences
Spa Package Giveaway.”
To win those chances – let alone the drawing –
you have to leave the mall and visit the Ritz-Carlton
sales office at 227 Main St. in downtown White Plains.
The package is a pricey one: $500 worth of services good
at any Ritz-Carlton resort, spa, or hotel – like
the 123-room hotel Cappelli is building within his $450
million Renaissance Square complex under construction
in downtown White Plains. Not to mention Ritz-Carlton
soy candles, Ritz-Carlton champagne, and two Ritz-Carlton
robes.
The press release announcing this campaign didn’t
say if those robes are “his” and “hers.”
But it did say prices for the units have ranged from $750,000
to $6 million. That’s exactly the same range of
prices Cappelli cited last time D&D reported on sales
activity at the Ritz. Even in the stratosphere of the
condo market occupied by the Ritz-Carlton project, prices
have been staying steady in recent months.
Even so, drawing buyers willing to pay as much as $6 million
for a condo in Westchester is possible when you consider
some buyers are combining units; the sizes of units range
from 1,200 to 5,200 square feet. The priciest units will
be on the Penthouse and Sky Club levels.
The Ritz-Carlton residences will occupy the project’s
twin 44-story towers (not 40 as some past D&D stories
reported). The southern tower, which is closest to Main
Street and furthest along, will include 181 condo apartments
and 32 “Atelier” furnished suites. And as
Cappelli told
D&D earlier this week, he will begin marketing
another 180 Ritz-Carlton condos starting in March in the
northern tower closest to Hamilton Avenue.
Units range from one to three bedrooms, and from 1-1/2
to 3-1/2 baths.
Earlier this week Cappelli said buyers have entered into
contracts to buy 140 of the southern tower’s units.
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